Saturday, September 18, 2010

Pricing Strategy experiments...

I read in a lot of places to increase your prices and see the sales pile in. I tried that, and it didn't work! So, last weekend I repriced everything on Etsy to a slightly lower and more competitive price-point, and I had 6 sales in one week. I think that's a record! I think I have finally found my sweet-spot, which means it's the price I can live with, and the price my customers will easily pay. I don't wholesale my work, although I've been thinking I would like to. But I think I would develop a different line for wholesale, something more robust at a higher price-point would work IRL sales situations. But online, you have to convince someone they want what you are selling, for your price, and you have only a few photos to do it. IRL, people can touch and hold your items and fall in love with them :)

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